{
  "id": "off-the-press-poster",
  "kind": "video",
  "url": "https://media.trainmap.app/videos/off-the-press/off-the-press-poster_1080x1920_18s.mp4",
  "path": "videos/off-the-press/off-the-press-poster_1080x1920_18s.mp4",
  "series": "off-the-press",
  "variant": "poster",
  "status": "on-hold",
  "title": "Off the press: a London–Edinburgh LMS 1925 poster printed plate by plate (poster version)",
  "summary": "A blank sheet drops onto a litho stone, and four colour films (water, land, the black key with names and the poster title, then the red route) hover out of register and snap into place with a press thump. The red route plate hangs over the North Sea in near silence before it lands on the tracks at 9 s. The sheet is trimmed so the margin and its registration marks fall away, the poster lifts off the stone, and 'Draw a train trip and make it a poster / trainmap.app' appears.",
  "basemaps": [
    "LMS 1925"
  ],
  "routes": [
    "London Kings Cross to Edinburgh Waverley (East Coast Main Line), drawn in the LMS 1925 look; distance not shown on screen"
  ],
  "on_screen_text": [
    {
      "t": "0:00–~0:04.55",
      "text": "London to Edinburgh, / in four colours",
      "note": "already half in on frame 0"
    },
    {
      "t": "0:05.4–0:18.0",
      "text": "LONDON – EDINBURGH",
      "note": "the poster's own title, printed with the black plate (Jost Bold capitals)"
    },
    {
      "t": "from 0:05.4",
      "text": "poster fine print: © OpenStreetMap contributors · trainmap.app, plus the ticket signature",
      "note": "printed as on a real poster"
    },
    {
      "t": "0:13.2–0:18.0",
      "text": "Draw a train trip and / make it a poster"
    },
    {
      "t": "0:13.8–0:18.0",
      "text": "trainmap.app"
    }
  ],
  "music": "Synthesised in code by us (sound.py: no samples, no downloads). Print-room tone, foley (paper slide and tap, an inking-roller hiss before each film, a press thump per impression, a lever ratchet, the trimming blade, offcut flutter) and 100 BPM music in D, one layer per plate. The music cuts at 7.8 s and comes back at 9.0 s with a bell. Normalised to −14 LUFS.",
  "post_captions": [],
  "call_to_action": {
    "on_screen": "Draw a train trip and make it a poster / trainmap.app",
    "link": "trainmap.app"
  },
  "cover_shows": null,
  "notes": [
    "ON HOLD (owner, 2026-10-07): Off the press is on hold, both versions. Do not post. It is also a poster version, so it would wait for printing anyway.",
    "The film shows lithography, but Trainmap prints won't be lithographs. The copy never says they are, but the picture implies a press (owner to judge).",
    "Prints aren't for sale yet (owner, 2026-10-07). Copy must not promise that printing will open.",
    "LMS 1925 look on the East Coast line, although the LMS ran the West Coast. 'LMS' is never shown on screen.",
    "The stone texture is procedural and can read as marble.",
    "Nobody has listened to the sound on speakers ('Please listen before posting')."
  ],
  "wiki_sources": [
    "wiki/raw/2026-10-04-launch-six/v-press/README.md",
    "wiki/raw/2026-10-04-launch-six/v-press/treatment.md",
    "wiki/raw/2026-10-04-launch-six/v-press/assets.mjs",
    "wiki/raw/2026-10-04-launch-six/v-press/timeline-poster.json",
    "wiki/raw/2026-10-04-launch-six/v-press/sync-poster.txt",
    "wiki/raw/2026-10-04-launch-six/v-press/verify-poster.txt",
    "wiki/pages/social-strategy.md",
    "wiki/pages/posters.md"
  ],
  "loudness_lufs": -14,
  "status_note": "Paused by the owner. Do not post.",
  "file": {
    "width": 1080,
    "height": 1920,
    "duration_s": 18,
    "fps": 30,
    "audio": true,
    "codec": "h264",
    "size_mb": 7.5,
    "aspect": "9:16",
    "orientation": "portrait"
  },
  "metadata_url": "https://media.trainmap.app/videos/off-the-press/off-the-press-poster_1080x1920_18s.mp4.json",
  "source": "marketing/social/trainmap-off-the-press-poster.mp4",
  "cover": {
    "url": "https://media.trainmap.app/videos/off-the-press/off-the-press-poster_cover_1080x1920.jpg",
    "path": "videos/off-the-press/off-the-press-poster_cover_1080x1920.jpg",
    "width": 1080,
    "height": 1920,
    "source": "marketing/social/trainmap-off-the-press-poster-cover.jpg"
  }
}