{
  "id": "one-line-map",
  "kind": "video",
  "url": "https://media.trainmap.app/videos/one-line/one-line-map_1080x1920_15s.mp4",
  "path": "videos/one-line/one-line-map_1080x1920_15s.mp4",
  "series": "one-line",
  "variant": "map",
  "status": "awaiting-approval",
  "title": "London to Edinburgh by train: one line that never cuts (map version)",
  "summary": "A claret dot over London opens like an iris onto the Atlas map, and the line draws north from London to Edinburgh on the real tracks as the camera follows, then rests at Edinburgh. The map drops out of the frame, and the line stays in the air and folds into the Trainmap ticket, which floods claret and is punched. The punched-out piece becomes the full stop of 'trainmap.app' under 'Draw a train trip, free'.",
  "basemaps": [
    "Atlas"
  ],
  "routes": [
    "London Kings Cross to Edinburgh Waverley (East Coast Main Line), on Trainmap's baked track; no distance shown in this version"
  ],
  "on_screen_text": [
    {
      "t": "0:00–~0:04.1",
      "text": "London to Edinburgh / by train",
      "note": "hook; slides out from 3.75 s"
    },
    {
      "t": "0:00–0:08.4",
      "text": "London, York, Newcastle, Edinburgh",
      "note": "map labels; London from frame 0, the others as the line passes"
    },
    {
      "t": "~0:09–0:10.65",
      "text": "Trainmap",
      "note": "the wordmark on the ticket (brand logo), uncertain whether readable"
    },
    {
      "t": "0:11.82–0:14.9",
      "text": "trainmap.app",
      "note": "the letters appear outward from the full stop"
    },
    {
      "t": "0:12.05–0:14.9",
      "text": "Draw a train trip, free",
      "note": "above trainmap.app"
    }
  ],
  "music": "Synthesised in code by us (score.py: no samples). A 92 BPM felt-piano arpeggio in F major with FM bells and pen-on-paper foley that follows the pen's speed, near silence at Edinburgh, a short groove from 0.35 s before the map drops (J-cut), the punch's ratchet and click, and a final chord. Normalised to −14.0 LUFS, true peak −1.1 dBFS.",
  "post_captions": [],
  "call_to_action": {
    "on_screen": "Draw a train trip, free / trainmap.app",
    "link": "trainmap.app",
    "campaign_links_note": "Platform campaign paths from launch-marketing.md: trainmap.app/x, /ig, /th, /tt, /yt, /rd, /hn, /bs, /pin"
  },
  "cover_shows": "Atlas map of England with the claret line drawing north from London; hook 'London to Edinburgh / by train' at the top",
  "notes": [
    "Launch version: no poster, and the word 'poster' never appears on screen.",
    "Hook is exactly 'London to Edinburgh by train' (owner). The old hook 'Straight lines are for aeroplanes' was dropped as too clichéd. social-strategy.md still quotes the old hook.",
    "If a caption gives a distance, use 632 km (393 miles), the owner's accurate figure (2026-10-07). Older notes say 629 km, which is out of date.",
    "The line stays claret (owner confirmed). In the editor, Atlas draws routes in #d6203a by default.",
    "Rule: never show 'Orient Express' on screen or in hashtags.",
    "The maker's notes say the music is a plain synthesised felt piano, bells and brushes, and nobody has listened to it. Not recorded as reviewed by the owner."
  ],
  "wiki_sources": [
    "wiki/raw/2026-10-04-launch-six/v-line/README.md",
    "wiki/raw/2026-10-04-launch-six/v-line/treatment.md",
    "wiki/raw/2026-10-04-launch-six/v-line/scene.js",
    "wiki/raw/2026-10-04-launch-six/v-line/score.py",
    "wiki/raw/2026-10-04-launch-six/v-line/make.sh",
    "wiki/pages/social-strategy.md"
  ],
  "loudness_lufs": -14,
  "status_note": "Not approved by the owner yet. Do not post.",
  "file": {
    "width": 1080,
    "height": 1920,
    "duration_s": 14.9,
    "fps": 30,
    "audio": true,
    "codec": "h264",
    "size_mb": 3.8,
    "aspect": "9:16",
    "orientation": "portrait"
  },
  "metadata_url": "https://media.trainmap.app/videos/one-line/one-line-map_1080x1920_15s.mp4.json",
  "source": "marketing/social/trainmap-one-line-map.mp4",
  "cover": {
    "url": "https://media.trainmap.app/videos/one-line/one-line-map_cover_1080x1920.jpg",
    "path": "videos/one-line/one-line-map_cover_1080x1920.jpg",
    "width": 1080,
    "height": 1920,
    "source": "marketing/social/trainmap-one-line-map-cover.jpg"
  }
}