{
  "id": "promo-2026-poster",
  "kind": "video",
  "url": "https://media.trainmap.app/videos/promo/promo-2026-poster_1080x1920_22s.mp4",
  "path": "videos/promo/promo-2026-poster_1080x1920_22s.mp4",
  "series": "promo",
  "variant": "poster",
  "status": "hold-until-printing",
  "title": "Every train you took this year (poster version)",
  "summary": "A claret line draws four real 2026 train trips on Trainmap's track: Barcelona → Paris → Berlin → Praha, then Venezia → Wien. The frame then closes in around them and a 50 × 70 poster grows round the map on the wall, with the lettering '2026 by train'. The poster's signature ticket grows into a claret ticket that is punched, and the chad drops out of frame, before 'Draw yours at / trainmap.app'.",
  "basemaps": [
    "Clean"
  ],
  "routes": [
    "Barcelona → Paris (1,078 km on our map)",
    "Paris → Berlin (1,166 km)",
    "Berlin → Praha (378 km, cut from Amsterdam–Prague at Berlin Hbf)",
    "Venezia → Wien (625 km)",
    "Total printed on the poster: 3,247 KM"
  ],
  "on_screen_text": [
    {
      "t": "0:00–~0:05.1",
      "text": "Every train you took / this year",
      "note": "hook in Source Serif 4; out at 4.5–5.1 s"
    },
    {
      "t": "0:00–0:09.65",
      "text": "Barcelona, Paris, Berlin, Praha, Venezia, Wien",
      "note": "station labels as each leg arrives"
    },
    {
      "t": "0:12.2–~0:16",
      "text": "2026 by train / Barcelona · Paris · Berlin · Praha · Venezia · Wien / 3,247 KM",
      "note": "the poster's own lettering (Gallery layout)"
    },
    {
      "t": "0:16–0:17.6",
      "text": "Trainmap",
      "note": "wordmark on the claret ticket (brand logo)"
    },
    {
      "t": "0:17.95–0:21.5",
      "text": "Draw yours at / trainmap.app"
    }
  ],
  "music": "None: the file has no audio stream (ffprobe). The README doesn't mention sound. uncertain whether it was meant to be silent.",
  "post_captions": [],
  "call_to_action": {
    "on_screen": "Draw yours at trainmap.app",
    "link": "trainmap.app"
  },
  "cover_shows": "a 50 × 70 Clean-palette poster on the wall titled '2026 by train', with 'Barcelona · Paris · Berlin · Praha · Venezia · Wien', '3,247 KM' and the Trainmap ticket signature",
  "notes": [
    "Hold until printing opens. Don't post at launch.",
    "Prints aren't for sale yet (owner, 2026-10-07). Copy must not promise that printing will open, and must not give prices or delivery times.",
    "The video is SILENT, with no audio track.",
    "The poster title '2026 by train' carries a year. The owner's 'no year on posters' rule (2026-10-06, 'skip 2026') was applied to the editor's small print and the night-trains and one-line posters. Whether it applies to this title isn't recorded, so check with the owner before posting (uncertain).",
    "The cover JPG (6 Oct 10:23) is older than this MP4 (6 Oct 21:02). The cover may come from an earlier render; it looks consistent with the documented poster (uncertain).",
    "The hook says 'this year' (2026).",
    "Rule: never show 'Orient Express' on screen or in hashtags."
  ],
  "wiki_sources": [
    "wiki/raw/2026-10-04-launch-six/promo-threejs/README.md",
    "wiki/raw/2026-10-04-launch-six/promo-threejs/scene.js",
    "wiki/pages/social-strategy.md",
    "wiki/pages/brand-identity.md",
    "wiki/pages/route-lines.md",
    "wiki/pages/posters.md"
  ],
  "status_note": "Shows a printed poster. Do not post until printing opens (prints are not for sale yet).",
  "file": {
    "width": 1080,
    "height": 1920,
    "duration_s": 21.5,
    "fps": 30,
    "audio": false,
    "codec": "h264",
    "size_mb": 11.1,
    "aspect": "9:16",
    "orientation": "portrait"
  },
  "metadata_url": "https://media.trainmap.app/videos/promo/promo-2026-poster_1080x1920_22s.mp4.json",
  "source": "marketing/social/trainmap-promo-2026-poster.mp4",
  "cover": {
    "url": "https://media.trainmap.app/videos/promo/promo-2026-poster_cover_1080x1920.jpg",
    "path": "videos/promo/promo-2026-poster_cover_1080x1920.jpg",
    "width": 1080,
    "height": 1920,
    "source": "marketing/social/trainmap-promo-2026-poster-cover.jpg"
  }
}